Key Components Of The Sports Industry
The ultimate goal of organizations operating in the Sports Economy is to make a profit. In this sense, many sports organizations and their supporters operate in this sector. Business organizations in sports include professional sports franchises, leagues, and other sports organizations (eg Sky Blue FC, SKA Saint Petersburg, Los Angeles Sparks, Ultimate Fighting Championship); sports providers (for example, ski resorts, golf, fitness clubs, bungee jumping facilities, zorbing facilities, event management firms, sports marketing agencies, sports facilities contractors and operators); sporting goods manufacturers (e.g. Nike, Russell, New Balance, Head) and retailers (e.g. Dick's Sporting Goods, Foot Locker); sports media (e.g. ESPN, NBC Sports, NFL Network, The Hockey News); and companies that support the industry with sports sponsorships (e.g. Coca-Cola, Visa, McDonald's, Budweiser). Commercial establishments are at the center of the operations of the entire sports industry and serve an important function of providing sports products and services to the population.
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